TD Bank - Currency Exchange Redesign

Scope of Work

User Research, UI Design, Wireframing, Usability Testing, User Journey

Type of Project

Fintech, Mobile app

My Role

UX/UI Designer

Goals

Quickly perform currency-related actions without leaving the section, and receive accurate, up-to-date exchange rate information
Increase in revenue from currency conversions
Reduction in support inquiries

Problems

Unclear entry point to the currency exchange section
Confusing navigation due to complex screen architecture
Outdated exchange rate list

Design Process

Identifying new entry points to the section, Create a clear and simple user flow based on the Human-Centered Design model, Designing a concise visual solution