Mowemet - Refined sports for the Modern Woman
Scope of Work
Branding, UI Design
Type of Project
Web service
My Role
Brand Designer & UI Designer
Goals
The primary goal of the website is to serve as a strong brand and image platform, conveying the studio’s identity, values, and the welcoming, safe atmosphere it offers. It should communicate who the studio is for and how it can be beneficial to potential visitors. Key content priorities include an introduction to the studio, a clear list of available classes categorized by sport type, easy access to the class schedule and sign-up information, and direct links to the studio’s social media channels.
Design Objective:
Develop a creative, standout website that breaks away from typical fitness industry designs, using a unique concept and engaging presentation to reflect the studio’s personality.
Value Proposition:
As a small studio, we stand out through our style, personal approach, and service — not scale. The website should convey this distinctiveness and inviting atmosphere.
Target Audience
Women aged 20 and above who prefer low-impact, comfortable forms of physical activity over intense sports. They seek ways to maintain a healthy lifestyle through gentle movement integrated into their routine. This audience values high-quality service, comfort, a cozy and intimate setting, and a friendly, supportive community.
Mood Board
Design System
Final Design
This website concept for a women’s fitness studio centers around the themes of movement and community. Inspired by the word mowemet — combining move, we, and met — the design reflects energy, togetherness, and connection. Dynamic visuals and clean, minimalist layouts highlight the importance of physical activity, comfort, and high-quality service. Soft shapes, light tones, and fresh blue accents create an inviting, modern atmosphere that encourages a healthy and active lifestyle.
