Scope of Work
Type of Project
TD Bank - Currency Exchange Redesign
Goals
Quickly perform currency-related actions without leaving the section, and receive accurate, up-to-date exchange rate information
Increase in revenue from currency conversions
Reduction in support inquiries
Problems
Unclear entry point to the currency exchange section
Confusing navigation due to complex screen architecture
Outdated exchange rate list
Design Process
Identifying new entry points to the section, Create a clear and simple user flow based on the Human-Centered Design model, Designing a concise visual solution
