Scope of Work
Type of Project
Nomada - New perspective on travel
Goals
A web service where the user can set travel parameters and receive a day-by-day travel itinerary. All items in the itinerary that require payment (such as flights, hotels, or entrance tickets) can be purchased directly through the same web service
The identity needs to be modern and visually appealing, offering a user-friendly experience
The branding should invoke excitement, energy, and passion for travel and a unique experience that will always stay in your memory
Problems
Planning such a trip requires using various resources.
For example:
Google Flights is used to purchase plane tickets
Google Search and Google Maps are used to find out which attractions to visit
Airbnb or Booking.com is used to book accommodations
This takes a lot of time and energy, which makes trip planning exhausting and not enjoyable.
Primary User Research
People of 22-50 age who had experience booking and planning trips by themselves or via travel agencies
Task Flow
Final Design
Explore the tangible results of the Dazzle Company rebranding. Witness increased brand recognition, heightened engagement, and a positive impact on market perception. Dazzle Company now stands as a beacon in the tech industry, symbolizing not only advanced technology but also a commitment to elegance in every solution.
